The autumn fashion event in Paris kicked off on Saturday, September 2, and drew hordes of visitors who eagerly explored the offerings of 1,200 clothing, footwear, accessories, and jewelry brands from the early morning hours.
This year's theme, "Back to School," added an extra layer of excitement. The venue was divided into distinct sections, with one side dedicated to jewelry, leather goods, and textile accessories, and the other side featuring footwear and clothing. Overlooking the scene were oversized paper airplanes.
The event also welcomed representatives from the Indian and Ethiopian embassies and featured a "Fashion China" area for the first time, showcasing Chinese brands in collaboration with the major Chinese clothing fair Chic. Turkey also had a strong presence, with exhibitors and manufacturers engaging with French brands and retailers.
Notable highlights included the 'Docteur Love' stand by 'l'Écosystème de la Mode,' which facilitated connections between brands and service providers, the iconic Smiley stand, and the Atelier Amelot area where visitors could witness custom motif printing on clothing items, a technique already in use at Galeries Lafayette on the Champs-Elysées.
