The Woolmark Company's presence at the China International Clothing and Accessories Fair (CHIC) held from March 26 to 29, 2014 in Beijing was its biggest ever. Woolmark exhibited fabrics from the exclusive Woolmark Gold range, which made its debut in China last year and has been described as the world's first international gold standard of fabric for fine tailoring. Because of its extraordinary softness and exceptional performance, Australian merino wool has long been a key fiber for leading British and European men’s wear and women’s wear brands that sell in China.
The 22nd edition of CHIC covered segments like men’s wear, women’s wear, kids’ wear, leather/fur, down jackets and accessories. Among the exhibits were fiber preparation machines, knitting machines, spinning machines, weaving machines, non-woven and industrial machines, knitted and elastic textile fabrics, mercerized and reflective fabrics, and yarns like wool, elastic, hemp and cotton.
About 83 per cent of all Australian merino wool that is produced is exported to China. Traditionally, the vast majority of this wool was processed and re-exported. Yet today around 32 per cent of Australian merino wool stays within the Chinese market. Chinese consumers and textile companies are becoming increasingly aware of the fiber's natural inherent benefits.
www.chinaexhibition.com
