Renowned US outdoor apparel brand, Woolrich has unveiled its latest advertising campaign for the spring/summer season of 2024: ‘Origin Stories: Americana.’
This campaign serves as a profound homage to Woolrich's deep-seated connection with American culture, reverently acknowledging its roots and expansive heritage.
Through ‘Origin Stories: Americana,’ Woolrich articulates its commitment to embracing its legacy within the United States, while also charting a strategic course for further expansion across the country and continent. This campaign serves as a beacon, illuminating Woolrich's dedication to celebrating the essence of American identity and the rich tapestry of its cultural heritage.
Central to the narrative of ‘Origin Stories: Americana’ is the art of photography, a timeless medium that captures the fleeting moments of human experience in pursuit of the ideal image. With a masterful touch, New York photographer Dino Kužnik has skillfully captured the essence of Woolrich and its profound connection to the American landscape. Through his lens, the rugged beauty and untamed spirit of the brand come alive, resonating with the vast expanse of the American terrain.
Complementing Kužnik's evocative imagery is the creative vision of stylist Roberto Johnson, whose contemporary sensibilities breathe new life into Woolrich's iconic identity. With meticulous attention to detail and a keen understanding of the brand's ethos, Johnson curates looks that seamlessly blend tradition with modernity, echoing the enduring spirit of adventure and exploration that defines Woolrich.
Through this campaign, Woolrich invites audiences to embark on a journey of rediscovery, where every thread woven into the fabric of the brand tells a story of heritage, innovation, and the timeless pursuit of excellence.
