Wrangler, the leading denim brand has launched a new foam dyed technology called Indigood that eliminates 100 percent of water waste generated through conventional dyeing methods in denim manufacturing. 

The technology reduces energy consumption and energy waste by 60 per cent as compared to other methods of dyeing. This new technique was created in partnership with Texas Tech University and a Spanish fabric mill, Tejidos Royo in Valencia. This new Indigood™ foam-dyed denim represents consistent commitment for using global scale to advance the denim industry. 

Usually, to prepare a single pair of jeans, it requires gallons of water and chemicals to transfer the indigo to yarn. This new process uses a foaming agent instead of chemicals and that too without wasting water to give the the denim its blue color. 

Having a potential to revolutionise sustainability standards for denim, Wrangler also plans to include other brands to get on board for this technique in future.