Burberry has installed a new pavilion at Neiman Marcus NorthPark in Dallas. To run until Nov 10, 2024, the pavilion is inspired by the traditional park pavilions in the UK. It pays homage to Burberry's iconic outerwear heritage by offering visitors a unique, British-inspired experience.
The highlight of this pavilion is Burberry’s iconic trench coat, a symbol of British craftsmanship for over a century. Alongside this classic piece, the pavilion also features new designs including key outerwear styles for Winter 2024 such as parkas, puffers, aviator, and Harrington jacketsfrom Daniel Lee, Creative Director.
Additionally, the installation showcases a range of menswear and womenswear items from Burberry’s latest collection, with a focus on signature pieces like Burberry Check scarves, bags, and shoes.
A part of Burberry's broader global campaign, ‘It’s Always Burberry Weather,’the installation embraces the brand’s history of crafting outerwear designed to withstand ever-changing weather conditions. Named after a vintage Burberry slogan, the campaign celebrates the timeless relevance of Burberry’s outerwear and coincides with a series of pop-ups, window displays, and in-store activations worldwide.
The pavilion blends retail and entertainment to offer our clients a chance to discover Burberry’s rich outerwear heritage a captivating and memorable way, says Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. The installation exemplifies the retailer’s ‘Retail-tainment” strategy, creating an extraordinary shopping experience for customers.
