On October 23 and 24, 2024, Tonello will return to Amsterdam at booth #22, Blue Area, to unveil ‘Metamorphosis - True Italian Workwear,’ an innovative concept that reimagines workwear as a form of art. This striking collection highlights how functional garments can be transformed through responsible technological innovation.

Tonello focuses on the ability to reinvent iconic pieces of Italian tradition, such as overalls and work clothes, emphasizing their significance in daily life. By utilizing DyeMate and the Laundry (R)Evolution technologies, these everyday garments are reinterpreted into modern designs. DyeMate, a patented indigo garment dyeing technology, combines sulfur and indigo dyes to achieve a vintage look reminiscent of classic workwear. The Laundry (R)Evolution employs The Laser and the All-in-One System to create unique, responsible finishing effects.

In Amsterdam, Tonello will also feature collaborations with renowned artists. The Sake project marks the second episode of a creative partnership involving designers Sadia Rafique and Matt Duckett, under the artistic direction of Mohsin Sajid. This initiative merges creativity with technological innovation, resulting in a collective work where denim meets art, showcasing a fusion of style and responsibility.

Additionally, Tonello will present the One Denim collection, created in collaboration with Kingpins, Piero Turk, and Cone Denim. This spectacular collection demonstrates the versatility of a single fabric, showcasing how it can be transformed through advanced washes and finishes.

The MSP - Most Sustainable Product collection, developed with Denim House and Kingpins Show, exemplifies how responsible finishing technologies can achieve high standards of style and innovation while minimizing environmental impact.