Valued at $114.1 billion in 2023, the global plus size clothing market is projected to expand at a CAGR of 5.1 per cent from 2024-32 to reach a value of $178.2 billion by 2032.
As per a Global Insights Market report, this growth will be mostly driven by a cultural shift toward body positivity and inclusivity, which has gained considerable momentum.
Movements advocating for the acceptance of all body types have raised awareness and fostered a greater appreciation for diverse sizes. Statistics highlight, an average American woman wears larger sizes, emphasising the importance of inclusive fashion. As a result, advertising, television, and social media increasingly feature plus-size models and influencers, challenging traditional beauty standards and encouraging body acceptance.
The plus size clothing market is segmented on the basis of clothing type, with categories including casual wear, sportswear, formal wear, innerwear, etc. The market is dominated by casual wear, which having generated revenues of approximately $38 billion in 2023, is expected to grow at a 5.9 per cent CAGR over the coming years. The rising demand for fashionable plus-size casual wear is largely influenced by the body positivity movement, which has reshaped consumer perceptions of diverse body shapes and sizes. This has led to a substantial rise in demand for comfortable and stylish plus size clothing options.
In terms of materials, the plus size clothing market is divided into synthetic and natural fabrics. Accounting for around 64.3 per cent of total in 2023, the synthetic fabrics segment is expected to grow at a CAGR of 5.5 per cent during the forecast period. Synthetic fabrics are known for their durability, flexibility, and wrinkle resistance, making them ideal for plus size clothing, which requires materials that offer both comfort and shape retention. The fashion industry continues to evolve, with synthetic fabrics enabling the creation of modern designs that resonate with plus-size consumers.
Having led the plus size clothing market in 2023 with a 38.8 per cent share, North America is anticipated to grow at a CAGR of 4.5 per cent through 2032. The strong embrace of the body positivity movement has fueled the demand for stylish, comfortable plus size clothing in this market with further driving its growth. Additionally, the aging population in North America, which prioritises comfort without compromising style, contributes to the expanding plus-size apparel market in the country.
