The Gujarat Garment Manufacturers Association (GGMA) fair will be held in Ahmedabad from July 19 to 21. The fair will see wholesale and retail buyers from across the country and abroad placing orders for upcoming festive season. The orders will give local manufacturers an idea about fashion trends and the demand from the market for the season.
However, unlike previous events, the mood this time is dampened. A shortfall of about 50 per cent in orders is expected as compared to the previous year. The overall slowdown in economy is taking a toll on business. But while the market for men’s wear may be slowing down, manufacturers of women’s wear and ethnic wear are bullish about the festive season. Optimism is based on the fact that women’s wear segment has a significant proportion of impulsive buying, which is not the case in men’s wear.
Over 260 manufacturers, representing close to 600 brands, will exhibit their products to over 18,000 buyers from states like Maharashtra, Rajasthan, Madhya Pradesh, Uttar Pradesh, Assam, West Bengal, Bihar, Orissa, Jharkhand, Chhatisgarh, Tamil Nadu, Andhra Pradesh, Karnataka and Kerala as well as from countries like Bangladesh, Sri Lanka and those of the Middle East.
