Archroma, a global leader in color and specialty chemicals, is keeping nature top-of-mind for its OutDoor 2017 ( an event organized by Messe Friedrichshafen, Germany) debut with a showcase of advanced innovations and solutions to enhance outdoor, urban and active wear. Under the motto: “Enhancing your gear, it’s our nature”, Archroma invites show visitors to discover how to Create exciting color effects, Make gear more resistant to extreme weather, to bring softness and comfort to your gear and lastly to take a sustainability step up. In keeping with the event’s progressive feel, easy-to-use Outdoor Solution Navigators will be available on touchscreens at the booth, side-by-side with experts and samples, to encourage visitors to explore their ideas and uncover new ways to enhance their gear sustainably. Visitors at the booth will also be able to discover the new fabric collection created by Flocus and colored with Archroma’s Earthcolors. Flocus is a company producing yarns, fillings and fabrics made from kapok fibers, for which they received the 2016 OutDoor Industry award in the Sustainable Innovation category.

There will be a 11 hours OutDoor conferences program with the presentation that will be held on 19th June that will present EarthColors technology – Garments from nature to the store”, Conference Center East, Room Paris. The presentation will be delivered by NuriaEstape, Head of Marketing & Promotion for Archroma’s Brand & Performance Textile Specialties business. Headquartered in Reinach,Archroma is a global color and specialty chemicals company. It operates in 35 countries and with 24 production sites. Archroma helps the outdoor, urban and active wear sectors bring ideas to life and develop collections with a soul. Its three businesses – Brand & Performance Textile Specialties, Packaging and Paper Specialties, and Coatings,deliver specialized performance and color solutions to meet customers’ needs.