Archroma, a global leader in color and specialty chemicals, proudly announces the sustained success of its enduring partnership with SANITIZED AG, a pioneer in odor and hygiene management in the textile industry. This collaboration, established in 1989, has played a pivotal role in driving innovation and industry standards, particularly in home textiles and apparel.
The partnership's transformative impact is evident in cutting-edge solutions and unparalleled quality across diverse applications. Archroma, solidifying its position as the top chemical supplier, further strengthened its capabilities with the acquisition of Huntsman’s Textile Effects division in February 2023. This strategic move expanded Archroma's global reach and technical expertise, enhancing joint communication, salesforce, and innovation efforts.
Michael Lüthi, CEO of SANITIZED AG, emphasizes the partnership's significance, stating, "Paired with our strong expertise in freshness additives, we enhance our marketing teams, salesforce, and innovation force to drive the industry towards more sustainable solutions."
Focused on sustainability and technical excellence, the collaboration aims to reinforce mills and brands in elevating their products by adding freshness value and delivering high-quality effects. Dhirendra Gautam, VP of Product Marketing and Strategy at Archroma, sees the partnership as a pivotal moment for the global textile market, highlighting a commitment to sustainability, innovation, and technical expertise.
This resilient alliance symbolizes a commitment to continued success, positioning Archroma and SANITIZED AG as leaders in driving market trends and transformations, particularly in freshness finishes, in the dynamic textile landscape.
