Arne Arens is now global brand president, The North Face. Arne’s passion for and deep understanding of the outdoor marketplace, coupled with his management expertise and operational agility, make him ideally suited to unlock new opportunities and accelerate growth for The North Face around the world.
The North Face is a part of VF Corporation. Since joining VF in 2010, Arne led The North Face brand in Europe, Middle East and Africa, where he oversaw sales, marketing, merchandising, product development and direct-to-consumer activities.
In his most recent role as general manager of the Americas, he managed the brand’s Americas business and strategic initiatives for sales, merchandising and the direct-to-consumer business.
Prior to joining VF, Arne worked at Nike in Europe, where he spent eight years in marketing, sales and category roles. Before Nike, Arne served in consulting roles across a range of industries and geographies.
VF Corporation is an international apparel and footwear company and has brands like Wrangler, Lee.
Meanwhile the corporation has reduced its global carbon emissions by 12 per cent from 2011 to 2015.
VF achieved these reductions while seeing vast expansions to its business, adding more than 500 sites to its global operations within the five-year period – a 40 per cent increase driven mainly by retail store expansion.
