Around 12 per cent of the board directors and senior executives working for fashion and retailers in the UK, US and Australia, expect their business to be fully circular within the next one to two years, as per a new study by Aquapak Polymers. 

Around 34 per cent of the expectives expect their business attain circularity within two to three years while 31 per cent give three to four years to their businesses to become completely sustainable. One fifth expect to reach this goal in four to five years.

Around 32 per cent of the executives rated their sustainability initiatives as excellent, 54 per cent believed they were good and 14 per cent described them as being average. 

Over 54 per cent of the executives described themselves as being a market leader and innovator, 39 per cent considered their business as being average and ‘following the leaders’ and 7 per cent believed their business lagged behind and needs to catchup with others.

Around 49 per cent of the executives considered sustainability as being highly important to the success of their business, 21 per cent of the respondents regarded their sustainability strategies and program as being excellent.  

Over 37 per cent of the respondents considered the use of polyethylene plastic in packaging as being highly important for their sustainability strategy, while 63 per cent said it was quite important.

Aquapak has developed Hydropol™, a unique new soluble polymer which is non-toxic to marine life. Used as an alternative to conventional plastic in a wide variety of applications, the polymer provides the same functionality and performance but without the associated environmental problems.  It is currently being used to make products such as garment bags, offering all the necessary features of traditional polybags: strength and puncture resistance; clarity of film; and protection from leakages and dirt.