Brandix has emerged as Sri Lanka’s most valuable export brand for the third consecutive year, reveals the 2017 Brand Finance rankings of the country’s leading brands. Brandix leads a group of highly respected export brands in apparel, IT, tea, manufacturing, processed foods, services and printing.
According to Brand Finance, the attributes taken into account for the rankings included a brand’s corporate vision, reputation and image, leadership and people, degree of innovation, and quality consciousness. The scale or size of the exporter plays a key role in being included in the listing.
Brandix has been rated as Sri Lanka’s top exporter across all industries for the past four years. In all, the group has won 25 presidential export awards. The pioneer of the concept of total solutions in Sri Lanka’s apparel sector, and a preferred supplier to some of the top retail brands in the US and Europe, Brandix is also a benchmark and international award winner for eco-friendly manufacture and commitment to environmental best practices.
Last year, Brandix was declared the country’s largest exporter overall by the Export Development Board for 2014 and 2015. Brandix has set up a textile park in Andhra Pradesh. The workforce comprises mostly women from rural areas, with schooling between seventh and tenth grades. They are trained to manufacture products for international brands and labels.
