Forever 21 has been copying famous Gucci trademarks and tweaking them a bit. There is a chunk of time that passes from the moment Gucci’s designs hit the runway to the moment they’re available to buyers. Retailers can make a killing high jacking styles from Gucci and other high-fashion brands because of the delay.
Gucci is pursuing its own claims against Forever 21 as part of its ongoing commitment to the vigorous protection of its valuable intellectual property rights and distinctive brand identity.
If taken to court, the case will most likely be a matter of freedom of speech and the reach of trademarks. If Forever 21 can prove that its designs are merely inspired by and not direct copies of the Gucci designs, it will be able to continue making the knockoffs.
Forever 21 is bullish on retaining its position as the most preferred fashion destination. It targets young and fashion conscious consumers.
The brand was founded in the US in 1984 by Korean immigrants. The retailer operates over 600 stores under the Forever 21, XXI Forever, For Love 21, Heritage 1981, and Reference brands. Stores can be found throughout the US and in Canada, Europe, Japan, Korea, and the Philippines.
