Coats Digital, a leading digital transformation partner for the fashion supply chain, has embraced the era of artificial intelligence (AI) with the launch of an innovative AI Assistant. Developed in just six weeks using Microsoft's Azure AI solutions, the AI Assistant introduces advanced natural language processing capabilities, allowing global customers to access information seamlessly across Coats Digital's solutions. Users can now pose natural language questions related to product documentation and training materials, enhancing the overall customer experience.
John Powell, Senior Director of Software Engineering at Coats Digital, emphasized the collaboration with Microsoft as a crucial step in tailoring AI solutions to the specific needs of the fashion sector. The AI-powered knowledge base, named Docs, has already proven its worth by providing instant, relevant responses to customer queries. Powell highlighted the ongoing AI revolution, foreseeing continuous innovation to benefit shop floor workers globally.
Coats Digital's AI Assistant has notably improved customer onboarding and navigation through the extensive database. Jonathan McCormack, Director of Software Engineering, highlighted its ability to understand user intent, delivering highly relevant results compared to traditional keyword searches. The AI tool has made Coats Digital's knowledge base more accessible and user-friendly, increasing engagement and unlocking previously underutilized resources.
Steve Ede, Director of Customer Support, underlined the AI Assistant's immediate benefits, making Docs the primary resource for customer inquiries. The overwhelmingly positive response has prompted Coats Digital to expand AI capabilities across the business, with plans to enhance internal experiences in production systems and sales channels. Eric Kalin, Chief Data Officer at Microsoft, praised the collaboration as a driver of real digital transformation in the fashion industry, envisioning a future where aligned technology collaborations become indispensable for growth.
