The Indian apparel industry can increase its share in the global apparel trade by leveraging the potential of its home-grown brands and offering international standards at reasonable prices, says Rajesh Masand, President, CMAI.
CMAI recently organised its first Brands of India exhibition in the UAE to showcase these brands in the international markets. The association showcased around 350 Indian brands to buyers in the Middle East and North Africa (MENA) region, affirms Masand.
Boosted by the Comprehensive Economic Partnership Agreement (CEPA), India’s apparel exports to the UAE are expected to grow by 15 per cent each year, adds Jayesh Shah, Vice President, CMAI.
Signed in 2023, the agreement abolishes import duty on goods exported by India to the UAE. The move is expected to boost India’s apparel exports.
Exhibitions like the Brands of India will also help Indian manufacturers of branded clothes to cater to evolving customer demands, adds Shah.
