The fall edition of Shanghai Fashion Week 2024 is poised to kick off on March 25, coinciding with Art Basel Hong Kong scheduled from March 27 to 30. This eight-day extravaganza will feature a vibrant mix of runway shows, trade exhibitions, panel discussions, and soirées, showcasing the dynamism of China's fashion scene.
At the heart of the event, esteemed local labels Le Fame and Mithworld, an offshoot of the renowned Mithridate brand, will bookend the festivities at the official venue in Xintiandi. Alongside them, a roster of notable brands like Comme Moi by top model Lu Yan, Xiao Li, and Louis Shengtao Chen will grace the runways. Off schedule, designers such as Yueqi Qi, Samuel Gui Yang, and Australian brand Dion Lee will captivate audiences with their innovative creations.
The platform renowned for championing emerging talents, Labelhood will spotlight 16 promising brands at Rockbund, including newcomers like Aubruino, Tension Archive, and Ray Dots. Notably, a special project featuring designers reinterpreting traditional Chinese craftsmanship into conceptual fashion pieces will debut, alongside a collaboration between Casetify and Labelhood.
Men's designer Xander Zhou will unveil his futuristic pro range at Labelhood, joined by a diverse array of brands such as Shushu/Tong, Mark Gong, and WMWM. Meanwhile, global players like Mytheresa will introduce exclusive capsules, including a collaboration with Courrèges at Fotografiska Shanghai, accompanied by engaging panel discussions and exhibitions.
In the realm of business partnerships, Ontimeshow, the largest fashion trade show in Shanghai, will announce an alliance with Douyin. Additionally, a new bridal-focused showroom named Bridal Moda will join the fray, catering to diverse buyer needs from across China.
Emphasising sustainability, Shanghai Fashion Week will host the M Space forum, featuring industry leaders discussing recent sustainable developments. Notable speakers include Thierry Andretta, CEO, Mulberry, and representatives from local powerhouses like Esquel Group and Youngor Group. Moreover, a dialogue on embracing AI in the fashion industry will take center stage, facilitated by Shaway Yeh, a prominent sustainability advocate.
This season also marks the return of The Next, showcasing the talents of fashion graduates from esteemed institutions like Donghua University and China Academy of Art, alongside a special presentation commemorating the 10th anniversary of Istituto Marangoni in Shanghai.
