Global Brands is partnering with Bebe to relaunch a newly transformed e-commerce platform and its international brick-and-mortar stores designed to meet the heightened shopping expectations of the savvy, confident female consumer. The announcement represents the first initiative under Global Brands' direction of Bebe's e-commerce platform, direct-to-consumer divisions and international operations.
The company has also appointed designer Nathan Jenden as creative director to lead this effort. Jenden is known for his eponymous collections, as well as his time as creative director at Diane von Furstenberg. Jenden joins Global Brands Group’s Bebe division after spending over a decade working with fashion icon Diane Von Furstenburg, and then catering to a prominent client list that counted music mogul and mega star Madonna
Global Brands Group has been a strategic licensee and can now seamlessly synergise the international distribution, e-commerce platform and wholesale business. Its efforts will concentrate on an omni-channel distribution approach to service and expand the Bebe customer, both domestically and internationally.
