In a pivotal meeting held in Hong Kong on December 11, Faruque Hassan, the president of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), engaged with H&M Group's Karin Lind and Fredrik KraghMyllenberg. This strategic gathering centered on fortifying a enduring partnership, expanding H&M's presence in Bangladesh, and jointly spearheading sustainability initiatives in the garment industry.

Amid the discussions, both parties emphasized their ongoing collaboration towards shared sustainability objectives, particularly the pivotal shift towards a circular and climate-neutral garment sector in Bangladesh. Hassan expressed gratitude to H&M Group for backing Bangladeshi suppliers in adhering to the recently announced minimum wage, adjusting prices on orders. Additionally, he commended H&M Group for its commitment to invest in renewable energy in Bangladesh, aligning with global emission reduction efforts.

Notably, at COP28, H&M Group and Bestseller made a groundbreaking announcement, pledging to invest in a 500MW offshore wind power project in Bangladesh. Developed by Copenhagen Infrastructure Partners, the project is projected to slash emissions by around 725,000 tons annually.

Faruque Hassan, underscoring Bangladesh's commitment to innovation, environmental sustainability, and skill development in the apparel sector, urged H&M Group to deepen its collaboration with Bangladeshi suppliers for expanded business. As Bangladesh aims for higher-value products and technological upgrades, he appealed to H&M Group to engage in the development of premium apparel and increase sourcing, particularly of high-value and man-made fiber garments, from Bangladesh.