The H&M Hennes & Mauritz AB board of directors has made a significant leadership change, appointing Daniel Erver as the new President and CEO of the H&M group. Erver, who brings 18 years of experience within the company, notably as the head of H&M, replaces Helena Helmersson, who has decided to step down from her role.

Acknowledging Helmersson's pivotal role in steering the company through tumultuous times marked by the pandemic and global economic shifts, Karl-Johan Persson, Chair of the H&M group, expressed gratitude for her leadership. He emphasized the positive profitability trend and the company's strong position for further growth in 2024.

In assuming the CEO position, Daniel Erver pledges to uphold the company's commitment to delivering value, growth, and sustainability to its customers. With a diverse background within H&M, including roles in merchandising, country management, and purchasing, Erver's appointment signifies the board's confidence in his ability to lead the company forward.

Helena Helmersson, with 26 years of service at H&M, reflected on her journey within the company, expressing mixed emotions about departing from the CEO role. Despite the challenges faced during her tenure, she emphasized her pride in the company's achievements and its enduring strengths in brand identity and sustainability.

Daniel Erver, aged 42, started his journey with H&M as a summer trainee in 2005, eventually advancing to leadership positions within the organization. Armed with a Master's in Business Administration, his appointment underscores the board's confidence in his leadership abilities to navigate the company towards continued success.

As Helmersson prepares for her departure, she ensures a smooth transition while contemplating her next steps beyond H&M, leaving behind a legacy of resilience and dedication to the company's mission.