"Handloom export promotion council' booth is been an integral part of this year show as always. Just to put it in context, Handloom has purely an Indian lineage. A product which is an absolutely eco and skin friendly. A fabric which happens to be uniquely intriguing both to rich and poor and is quite versatile & vibrant. Also admittedly is well been introduced to this part of the world by this fair."
'Handloom export promotion council' booth is been an integral part of this year show as always. Just to put it in context, Handloom has purely an Indian lineage. A product which is an absolutely eco and skin friendly. A fabric which happens to be uniquely intriguing both to rich and poor and is quite versatile & vibrant. Also admittedly is well been introduced to this part of the world by this fair.
In fact it is already a priority of the existing government to popularise Indian handloom and 'Ministry of Textile'(MOT) is mandated to make Indian handloom popular globally.
Aiming to achieve the goal post, in the year 2015 under Ministry of Textile(MOT) "India Handloom Brand" was fondly launched. Referring to ISEA M.C.Gupta, Addl. Devolpment Commissioner (HANDLOOMS) states that this year we have brought 10 exporters of handloom products to ISEA & who all are engaged in handloom production.Among these 10 we have brought representatives from one cluster which has been developed with the support of 'Government of India' namely "Fulia Handloom Cluster".
Mr Gupta further explains very passionately "Apart from that we have brought loom which is demonstrating live weaving ". This amazing feature has already made us a big draw & therefore visitors are attracted like anything.This at large has generated lot of interest to go for adopting handloom products and resultant boost to handloom products both back home and necessary introduction to this market in particular and our global initiative in general.
Since India is into promoting handloom to global level so MOT is supporting fairs all over the world and this year we have planned 22 exhibitions in various countries in year 2016/17.
ISEA participation is a regular feature on our global fair agenda and this is fifth running year of participation and been very productive every single time.
