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HanesBrands, Polygiene team up for odour free athletic wear collection

HanesBrands Japan is now working with Polygiene to offer Japan’s consumers in odour-free apparel in its iconic Champion 2017/18 fall-winter athletic wear collection in 70 different products for basketball, golf, training as well as practice wear and socks.

To strengthen the brand’s appeal to consumers who want more comfort and functional wear, Hanesbrands in Japan is introducing Polygiene permanent odor control technology to its 2017/18 Champion athletic wear collection. Champion apparel treated with Polygiene stay fresh and odour free. Sweat itself is odourless but it creates the conditions that bacteria need to multiply on fabrics, and some of those bacteria produce odour, the manufacturer explains. Polygiene stops the growth of odour-causing bacteria on fabrics, making it possible for people to wear Champion clothing longer and wash it less.

As many as 70 different Polygiene-treated products will be featured in the Champion 2017/18 athletic wear collections branded C-ODORLESS by Polygiene. Hanesbrands Japan is also introducing Polygiene odour control technology to Champion practice wear and Champion Block Logo Series, Champion practice wear and Champion socks.

 
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