HATCH Collective and DeSL collaborate for cutting-edge PLM Software in Fashion and Retail. The collaboration, initiated in 2023, coincided with HATCH Collective's assumption of operational control over two additional portfolio brands, Motherhood Maternity and A Pea in the Pod.

Juliana Simon, SVP of Development and Production at HATCH Collective, lauds the seamless transition facilitated by DeSL's PLM solution from manual tracking tools. The technology has significantly streamlined product development processes, marking a pivotal step towards operational efficiency as the collective continues to expand.

A standout feature of DeSL's PLM is its factory accessibility, offering a centralized collaboration platform for effective communication and coordination among stakeholders. The integration of testing processes into the system has proven monumental for HATCH Collective, ensuring testing reports seamlessly traverse the product development lifecycle, emphasizing a single source of truth for all style-related aspects.

Juliana highlights DeSL's flexibility in adapting to HATCH Collective's evolving needs, affirming a longstanding positive history with the solution provider. DeSL, in turn, expresses eagerness in supporting HATCH Collective's ongoing digital transformation journey and leveraging PLM for enhanced efficiency in product development.