The inaugural combined Pure London x JATC show, will showcase Spanish brands at Olympia London from February 11-13, 2024. The organisers of the show have collaborated with ICEX Spain Export and Investment, FEDECON, the Spanish Federation of Clothing Companies and FICE to introduce a variety of Spanish fashion brands to the UK market.
Melissa Ramage, International Development Manager, Pure London x JATC says, the alliance will facilitate a link between innovation and responsibility. It will enable the show to provide international designers and exciting collections every season to the UK Fashion market.
The show’s largest zone, ’Woman,’ will house a collection called Skatie. , Inspired by the iconic California-cool vibe, the collection will offer sustainable fashion epitomising an active and laid-back lifestyle. The collection will be made using exclusively surplus and upcycled fabrics. It will help disrupt the industry’s wasteful practices.
Another collection in the zone, Rubísnacks will offer sporty bra tops to promote movement, comfort, style and joy. The NKN Nekane collection will be meticulously hand-crafted and offer apparels made with fabrics having intricate trimmings and finishings. The collection by Vilagallo will feature its signature vibrant colours, patterns and silks. A collection of vintage garments, Wearibe will mix colors and fabrics in an original way while the Compañía Fantástica collection will feature printed garments.
In JATC Shoes & Accessories zone, brand ALPE will offer an extensive footwear collection featuring Spanish design and style alongside active and kid’s ranges. The zone will also house an ecological footwear collection called Natural World, that will made from 100 per cent organic raw materials.
The Jewellery section will present a collection by Studio Lia Etoile featuring two distinct styles, geometric patterns using acrylic and elegant bead embroidery to create standout earrings, brooches, necklaces, hair accessories, and bracelets and the extensive Sonata collection.
