In order to deliver improved garment performance, US fiber producer Invista has unveiled a new tool that helps casual bra designers select the best fabric. The Lycra bra fabric finder technology has been developed in response to consumer-driven shift towards casual bras including wire-free bras, sports bra, bralette or bandeau.

The new platform can help designers easily identify the best fabric construction and add functionality to any casual bra collection. Fabric selection is critical when it comes to deconstructed, casual bras as the garment.

The technology works by encouraging casual bra designers to identify the desired comfort and support level they need to develop the bra in question, before choosing the shaping type, be it natural for a softer silhouette or power shaping for more defined curves.

Designers then select the appropriate certified fabric, which goes through a rigorous testing process to ensure it meets the predetermined parameters. Designers will be able to create the perfect casual bra that delivers the shape and support women need, and the comfort they want. Casual bras have a widespread, global appeal and represent a style evolution. The Lycra bra fabric finder will make it easier for brands to meet this growing demand and gain market share.