Mandopop star Jay Chou has been named as the new global brand ambassador for Dior.
The official announcement will be made on the eve of Chou's upcoming release of a new single on December 22. It will also mark the end of his 'Carnival' world concert tour, where Chou took the stage in Bangkok, in outfits crafted by Kim Jones, the creative director of the fashion house.
After a two-decade hiatus, Chou returned to Thailand with the concerts in Bangkok. Held at the Rajamangala National Stadium, the concerts were attended by over 70,000 fans. Chou is also recognised as an actor with his previous debut in the Hollywood movies The Green Hornet and Now You See Me II.
He joins the likes of actor Robert Pattinson, and South Korean singer Haerin, among others, as the new Dior global ambassador.
