French fashion brand Lacoste plans to open a standalone boutique at Paris Charles De Gaulie Airport in partnership with Extime Duty Free, the joint venture between Lagardère Travel Retail and Groupe ADP.
To be located in the Terminal 2E Departure Hall, the store will feature a luxurious metal façade in green shades. The texture of the store will be inspired by the skin of the crocodile. Its interiors will be designed in light, bright and airy colors to highlight the brand’s updated product offering.
The back of the store will feature a giant Lacoste crocodile logo, illuminated in neon lights on top of a bright green back wall. The feature wall will highlight its best-selling Lacoste polos, in various bright colors.
The store will stock brand’s core collection, travel pieces and gifting essentials. Customers can also elevate their shoppers experience by customising their purchases.
