Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, has reinforced High Rock Recreation Products, a successful outdoor sportswear supplier to well-known brands such as Mountain Hardware and Haglöfs with its smart digital technology as the company actively builds its domestic made to measure business in step with ‘Made in China 2025’. A guiding principle to upgrade the country’s industries, ‘Made in China 2025’is driving manufacturers swiftly towards smart industrial production and value-added manufacturing. In parallel, mass customization is a burgeoning market in China thanks to blossoming demand from consumers to personalise their garments. Reflecting this demand, Chinese apparel manufacturers are moving from mass production to mass customization.
High Rock Recreation Products, a 50 per cent original design manufacturer and 50 per cent original equipment manufacturer, aims to lock-in intelligent manufacturing and boost its performance in outdoor sportswear’ customisation. By embracing Lectra’s advanced made-to-measure solution and extensive experience in sports and outdoor wear, High Rock will meet key needs to reduce product development cycle time to build a quick response to quotation and to enhance on-time delivery.
Lectra’s solution will also provide High Rock with rigorous end-to-end integrated data to improve business performance notably for cost control and to reduce errors in pattern modification in the growing market for made to measure outdoor sportswear. For High Rock, whose brand spans design, product development and production, Lectra’s finely-tuned MTM technology will help to transform and modernize manufacturing operations, evolving from manual processes to advanced production methods.
Highrock Recreation Products established in 1994 is mainly engaged in ODM processing and R&D services for global first-class outdoor brands. Simultaneously, High Rock has its own brand and national-level feather and down testing center.
