Levi’s and Goodwill have collaborated to facilitate donating of clothes. Both have a ’Give Back Box’, wherein, those who purchase online will be able to ship back any clothing they wish to donate to Goodwill, by using the boxes they receive.

For every box of clothing, Levi’s will give $5 and will double this to 10 on December 1, which is ‘Global Day of Giving’. Marc Rosen, Head of global e-commerce at Levi Strauss & Co, stated that LS&Co (Levi Strauss & Co) is a company guided by a strong tradition of giving back, and this holiday season they would give their fans an opportunity to support their local community when they shop on Levi.com and Dockers.com. He added that their partnership with Goodwill gives consumers a chance to reuse the boxes they receive from Levi’s, fill them with clothing they no longer need and support the important work of Goodwill in the process. This campaign not only helps Goodwill, but also the environment, by keeping clothing out of landfills.

Michael Kobori, Vice-President of sustainability at Levi Strauss & Co, said that ultimately, they hoped to make recycling clothing as natural for the consumer as recycling a can or bottle. He added that making it easier to donate to Goodwill will help shift consumer behaviour and extend the life of clothing and other items.