MARC O'POLOs Special 50th Anniversary Sweatshirt Edition was launched by Robbie & Ayda Williams in person. This special collaboration was timed to coincide with the 50th anniversary of the fashion label which was founded in 1967.

The brand had a surprise in store in the form of an eclectic panel discussion featuring Robbie, Ayda, Mads Mikkelsen and German MTV legend Marcus Kavka. A Facebook livestream broadcasted all the action inside before the event that culminated with Robbie and Ayda - appearing in front of their fans who had gathered in front of the store - unveiling shop windows specially decorated using design elements from their capsule collection.

This collection, designed in cooperation with Robbie & Ayda Williams, is now available exclusively in MARC O'POLOs stores and on http://www.marc-o-polo.com. Robbie’s is of the view that a confident man wears was pink«, and this was the stand-out colour shade from the colour palette that was used for the sweaters in their capsule collection. The pieces also carry Robbie's signature embroidered on the sleeve, and Ayda was even able to convince her husband to feature the song titles Love My Life and Come Undone on the women's sweatshirts. The accompanying campaign was shot by ace photographer Peter Lindbergh.