International Apparel Federation (IAF)’ Portuguese association member ATP held a conference on “The rebirth of Portuguese Textiles” at the European Parliament. Hosted by José Manuel Fernandes, Member of European Parliament it highlighted the growing importance of Portugese apparel and textiles industry. The Portuguese fashion and textile industry has undergone significant recovery which is all the more remarkable because it has taken place during the 2011 Portuguese crisis and subsequent bail-out. ATP President Paulo Melo and ATP Director General Paulo Vaz said the success was based on a well-defined and implemented strategy as well as support from EU funding programs.
IAF’s secretary General Matthijs Crietee and Euratex’s director general Francesco Marchi placed the Portuguese in a broader European and global context. They could see the combination of quality and reactivity as the industry’s strongest USP. Crietee said the strategic guidance of ATP, leading to investments in the entire system, including schooling, innovation, productivity, sustainability and international promotion has been an important factor of the Portuguese apparel industry’s success. IAF helps member associations develop their strategic industry plans and the Portuguese example is an important one for all to take a good closer look at.