Pure London, the fashion festival will take place from July 22 to 24. Pure London is UK’s leading trade fashion buying event, representing women’s wear, men’s wear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops.

As sustainability shifts to being an integral part of the entire fashion value chain, Pure London is keen to take the lead as a disruptor in the industry, to probe the key issues and to offer visitors an inspiring and educational content program that helps guide brands and retailers towards alternative business models and new concepts centered around sustainability.

Pure will have an exciting mix of brands and some of the leading champions driving a better future for fashion. Visitors can learn about the new technologies making this new era possible. There will be panel discussions on stores of the future, the role of technology, customer experience, international expansion, Brexit, the role of technology in reshaping the fashion industry and how to adapt to this era of technological acceleration.