The upcoming Pure London x JATC show, slated for February 11-13, 2024, at Olympia London, promises a vibrant convergence of global fashion trends across distinct destinations: Footwear & Accessories, Jewellery, Menswear, and Sustainable offerings. The announcement has generated buzz with its eclectic mix of new entrants and returning favorites.
In the spotlight is the Footwear & Accessories showcase, featuring international must-have shoes and an expansive array of accessories. Spanish brand ALPE seamlessly blends tradition with innovation, while Natural World presents ecological footwear crafted from 100% organic materials. The Australian brand SOEK introduces ethically sourced sunglasses, and Lefrik showcases high-performance accessories made from recycled plastic bottles.
The Jewellery destination is set to dazzle with trendsetting suppliers like Pig & Hen, renowned for sustainability and unique design, and Narratives The Line, offering a celebratory range mixing materials and techniques. Sustainable fashion takes center stage, with brands like Outerknown and Kusan Accessories championing environmentally conscious practices.
Menswear is making a grand return to Olympia, with an enlarged destination featuring a spectrum of styles, from formal to lifestyle and heritage. Brands like Remus Uomo and Gianni Feraud add sophistication with modern tailoring and a rich history in leather manufacturing.
JATC Creative Director Juls Dawson expresses excitement about the current exhibitors, hinting at more additions to the lineup. The eagerly anticipated festival is set to host over 300 brands, making it a must-attend event for fashion enthusiasts. Save the date for Pure London x JATC, The London Festival of Fashion, from February 11-13, 2024, at Olympia London, promising a fashion extravaganza not to be missed.
