Robbie and Ayda Williams launched the Marc O'Polo special 50th Anniversary Sweatshirt Edition. True to the brand's birthday motto let’s celebrate 50 years of O', this special collaboration was timed to coincide with the 50th anniversary of the fashion label Marc O'Polo, founded in 1967.
The launch took place in Marc O'Polo’s flagship store on Theatinerstrae, Munich, among select audience Marc O'Polo had a surprise in store in the form of an eclectic panel discussion featuring Robbie, Ayda, Mads Mikkelsen and German MTV legend Marcus Kavka.
A confident man wears pink, says Robbie, and he and his family had very clear ideas about precisely which shade of the colour should be used for sweaters. And precisely this shade is the stand-out colour of the capsule collection. The pieces also carry Robbie's signature embroidered on the sleeve, and Ayda was even able to convince her husband to feature the song titles Love my life and Come undone on the women's sweatshirts. The accompanying campaign was shot by star photographer Peter Lindbergh.
