The textile ministry, in an effort to enhance exports from the country, has designed a new marketing plan that will help various segments in the industry to increase exports. The Ministry will follow a segment wise methodology to cater to the specific needs of countries and has to this effect identified 13 potential markets where it will begin marketing activities to promote Indian products such as handicrafts, jute, cotton, textiles and apparel. Textile exports have been on the downslide post GST, which had significantly reduced import duties which is a bone of contention in the industry. Textile and apparel exports from the country have dipped in recent years due to subdued demand in key importing countries including the US and the EU.
Following this debacle, an Integrated Marketing Plan 2017-18 has been created by the Ministry of Textiles to enhance exports. The country’s total textile and apparel exports for the last fiscal was $ 39.7 billion. The textile ministry has set a target of $45 billion exports for the 2017-18 fiscal. The Integrated Marketing Plan 2017-18 will be launched through promotional activities such as B2B meetings, exhibitions and road shows in countries like Germany, France, Italy, the US, China, Hong Kong, Turkey, Australia, Russia, the UAE, Brazil, Egypt and Chile, as per the requirements of Indian products in these markets.
The Ministry said in a statement, “There exists a huge potential for India to increase its market share in various markets by aligning the product with specific market. In line with this, the Marketing Plan has been prepared to synergise various on-going marketing initiatives while adopting specific approaches for traditional, emerging and other important markets.”
The government is also working towards expediting the delayed India-EU FTA. The textile industry has long since been asking for duty-free access for Indian textile and garment items to the EU following competitive pressures from countries such as Bangladesh, Vietnam and Pakistan.
