Finnish clothing brand Torstai is the world’s first sports clothing brand to take part in the Fairtrade Cotton Programme. The company aims for a strong growth in Europe’s sports clothing markets and is committed to grow its Fairtrade cotton purchases at least with 100 per cent during the next five years. Torstai’s first collection that is produced using Fairtrade cotton was released in Finland this summer. In addition to the Nordic countries, the new collection will be available in Germany, Austria, France, Switzerland, The Netherlands, Italy and Russia.
The Fairtrade Cotton Program comes up with new methods to connect the Fairtrade cotton farmers with growing number of businesses seeking to make sustainable cotton a core part of their business. Resultantly, more and more companies are going in for the particular cotton brand.
Riikka Karppinen, Head of Marketing and Commercial Relations at Fairtrade Finland At the moment said that the cotton used by Torstai comes from Fairtrade farmers in India, and for them the long trade relationship means that they venture to acquire fertilizers and tools and plan the future. On the other hand, Finnish sportswear company Luhta Sportswear Company. The company happens to be the world’s first sports brand to acquire all of its cotton from Fairtrade farmers.
Luhta Sportswear Company is a Finnish family business founded in 1907 in Lahti, Finland. The company makes a turnover of about EUR 241 million and employs 1,592 people. Exports activities cover in total over 50 countries. In addition to these brands, Torstai has other brands such as Luhta, Rukka and Icepeak.
