Uniqlo plans to open 200 stores in North America by 2027. The brand currently operates 72 stores across the US and Canada. It plans to open over 20 stores, taking the brand’s total store count to 92 by the year-end.
A few of the locations that the brand aims to open stores in 2024 include Providence, RI, in Spring 2024, a new market for the retailer, Tacoma Mall, Tacoma, Wash.; Alderwood Mall, Lynnwood, Wash.; South Shore Plaza, Braintree, Mass., and Staten Island Mall, Staten Island, New York.
Reasons for Uniqlo’s growth in the North America market vary from a focus on branding and customer interactions to providing superior products at valuable prices to customers, says Masahiko Nakasuji, Executive Officer, Fast Retailing Group and Head-Marketing, Uniqlo North America.
Since the opening of its first store in 2005, Uniqlo has grown a steady customer base in North America. It has also established its own brand concept, called LifeWear to offer iconic products and enhanced store experience to customers.
In 2022, Uniqlo North America opened an on-site repair service at its New York City flagship in SoHo. Called Re.Uniqlo Repair Studio, the hub can replace shirt buttons, mend seam rips and patch holes, among other services at a cost of $5. A part of the Re.Uniqlo program, the studio promotes a circular apparel system hallmarked by the four Rs: reduce, replace, re-use and recyle.
