With athleisure becoming a huge hit among the consumers, denim companies are making changes in their collections to create an appeal. The New Year is just around the corner and industry insiders are of the opinion that unique and exclusive designs will rule the denim scene next year and that there is no alternative to a good pair of jeans.

One trend that has already emerged and is expected to continue is 70s-inspired designs that were ruled by flared jeans, culottes, and denim skirts. Designers are infusing their ideas to give these looks a modern touch with features like frayed hems, embroidery and hidden zippers. They are also taking inspiration from vintage 501 Levi’s to the old Maverick, Lee, Jordache, and vintage suede jackets to create something unique for the forthcoming seasons.

With consumer vying for something exclusive, raw denim is making headlines. Experts say that consumers are buying raw denim as a statement piece as well as rising awareness about side-effects of traditional washing methods. According to Ashley Guyatt, James Jeans social media strategist consumers are no more interested in typical pair of jeans but want styles like super-flares, cropped flares, very high waists, and multiple exposed buttons, among others.

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