VF Corp’s second quarter revenue from continuing operations increased two per cent. Outdoor and Action Sports revenue increased four per cent; Imagewear revenue 11 per cent; international revenue four per cent; direct-to-consumer revenue 13 per cent; and digital revenue 34 per cent. Vans brand revenue increased eight per cent; North Face revenue increased five per cent and Timberland revenue increased two per cent. But Wrangler and Lee revenue decreased two and seven per cent. Also, revenue in China increased 13 per cent, followed by the APAC region, which increased seven per cent and the Americas (non-US) segment that increased five per cent.
For the six months ended June 2017, total revenues and net sales were flat, international revenue increased three per cent and only Vans and North Face posted increases in revenue at seven per cent and six per cent.
Gross margin in the quarter improved 80 basis points to 49.7 per cent, operating income was down 14 per cent and earnings per share was down 11 per cent. Based on the strength of first half of 2017, and its expectations for the second half, the corporation is making growth-focused investments in its largest brands and platforms to generate additional value for shareholders both in the near and long term.