Milan, ISKO, CREATIVE ROOM and partners awarded talented students of the Denim Design and Marketing Award. Two parallel routes along one common path: Fashion. They came together in one contest, ISKO I-SKOOL 4th edition, the global competition created by ISKO, global leader in denim production and textile innovation, and by its style and design think-tank CREATIVE ROOM.

As per Massimo Munari, Art Director di CREATIVE ROOM who assists design students in making their outfits every year they are amazed by their courage and freshness. Fashion needs energy, novelty and forward-thinking minds, he added. Each year, the contest involves the most brilliant and creative young minds from worldwide prestigious fashion and business institutions. Everything is generated by a unique inspiration, denim: a journey into this versatile, evergreen style icon.

The contest involved over 60,000 students from all over the world. For the first time in ISKO ISKOOL history, the contest invited independent students to compete, by sending their application through the official website of the competition, iskooldenim.com. Every winner is awarded internships with the brands that support the initiative.

Denim Design Award: Students were asked to create denim outfits for the season of their choice, following a daring theme, GENDERFUL, a celebration of the new and inclusive ways to conceive the many models of self expression that transcend traditional gender categories to promote new and evolving forms of identity.

Marketing Award: Students were asked to design a strategic marketing plan and its tactical actions to explain and give value to one of the foremost themes in global fashion agenda today, the connection between fashion and sustainability, aesthetics and best practices. Winner of the Marketing Award was the team led by Sara Giordano (POLIMODA)

Denim Design Award: Winner of the Best Seller Award: Massimiliano Mucciarelli (Università Iuav di Venezia); Winner of the Responsible Innovation Award: Morine Uramoto (BUNKA Fashion College); Winner of the Best Show Piece Award: Sara Armellin (POLIMODA); Winner of the Reca Award: Mianchen Wang (The New School – Parsons); Winner of the Swarovski Award: Giulia Masciangelo (NABA)